Here are some even more specific advice for job seekers trying to access the hidden job market as we wrap up our series:
Make it simple to find. Being individually contacted about an unlisted opportunity is another way to gain access to the secret job market. Make sure your LinkedIn profile is up to date, participate in industry events, speak and write (where possible), and establish yourself as a thought leader to increase your visibility.
Engage in social media activity. Follow companies you’re interested in, then interact with them carefully by like and commenting on their status updates and engaging in online discussions with the company or its personnel. Share industry-related articles and insights. Utilize social media to follow and communicate with influential individuals in the sector.
Join online communities for your sector. Although the impact of LinkedIn Groups has decreased over time, they are still a useful tool for connecting with coworkers. Did you know that you don’t need to have an individual’s email address to send them a LinkedIn connection request? Additionally, participating in Groups might increase your visibility to recruiters in your field.
Join additional online groups. The most sensible option for expanding your network is joining industry groups, but truly any online community might help you get in touch with people who might be able to assist with your job search. This can include organizations devoted to your interests and hobbies as well as associations of former students (not just college, but high school too).
Participate in organizations and events in your industry. Engage in professional association activities and cultivate relationships with others. Attend business gatherings and conferences. Meeting recruiting managers and key decision-makers at your target companies is possible at these events. More options to access the untapped job market exist the larger your network.
The alumni organization at your school may be another place to make connections for networking. Ask the alumni association if they know someone who works at the target company, or browse through the bios of the leadership or employees to see whether you attended the same university. Finding alumni connections may also be aided by looking at a company’s LinkedIn page.
Keep in mind that searching the untapped job market is only one technique to find your ideal position. Although it often requires more time than merely finding listed positions and applying, the payoff can be substantial. Although there may be less competition for the position, employing a “inside source”—such as a current employee or internal recruiter—can increase your chances of getting an interview. This is in contrast to looking for a regularly listed opening.
Action Items
- Compile a list of all of your current offline connections (your holiday card or Christmas card list can be a good source to start).
- Participate more on LinkedIn. Aim to increase your network by 2-3 new connections every week, including recruiters in your sector. Join groups, like posts, and leave comments on them. It may only take five to ten minutes every day to do this.
- Make a list of the companies you want to work with. This is a list of the companies you should target. Next, concentrate on locating someone you know who is now employed by that business.
- Make a weekly commitment to reading the Business section of your neighborhood newspaper and any local business magazines to hunt for businesses that are hiring.
- Get active because visibility is crucial, whether it be online or “in real life.” Volunteer and take part in events and activities to interact with groups, associations, and organizations.
